Who you see is who you get on your project — all seniors, all the time.
You, the client, direct the work. Your research is our focus and our priority.
Your situation dictates our tailored research approach.
Two research careers, one integrated unit.
Red Onion is a full-service senior market research supplier. We provide qualitative and quantitative methodologies customised for your needs. We grew out of a recurring informal partnership between Robyn Moore and Karin Curran — our complementary skill sets provided the highest quality research outcomes for clients, so now we offer the simplicity of dealing with a single integrated unit through the Red Onion brand.
We are leading research specialists with almost 40 years of research experience inside and out of the big research houses, and we've worked in just about every industry there is.
You get senior professionals. Your investment goes to the thinking and results.
No juniors to train on your project.
No products to sell to cover licencing fees.
No international company structure to support.
All seniors. All the time.
Karin Curran
BSc in Psychology and PGDipBusAdmin in Human Resources. A keen interest in healthcare, nutrition, pharmaceuticals, technology and building/renovation drives her research specialisations. 20+ years designing, executing, analysing and reporting qualitative research — hundreds of focus groups and thousands of face-to-face depth interviews. One of the first NZ qualitative practitioners to work online (Best Paper, MRSNZ 2007 Conference).
Robyn Moore
BSc (Hons) in Biology and Anthropology, underlining her interest in human behaviour, healthcare, and all things anthropological. Worked for New Zealand research companies since 1996 (CM Research, NFO/TNS Research, and Phoenix Research), as well as freelance with the Research Collective since 2012. 18+ years designing, programming, managing, analysing and reporting primarily quantitative research. Worked with a number of New Zealand's top 100 companies and many of the country's most exciting SMEs.
Your situation dictates our tailored research approach.
We've worked in just about every industry there is, and talked to people from the end consumer up to C-level executives or medical specialists. We are particularly strong in:
We are each members of the Research Association New Zealand (RANZ), bound to a professional Code of Practice. Karin is Professional Conduct Officer and a member of the Qualitative Research Consultants Association (QRCA). Robyn is a continuing member of the RANZ Executive Committee.
